Utopia 826

826 National is a nonprofit organization that provides strategic leadership, administration, and other resources to ensure the success of its network of seven writing and tutoring centers.”

The 826 tutoring centers live behind retail storefronts that sell a range of wacky merchandise inspired by the local quirks of the city.

Nestled in the heart of the Blue Ridge Mountains you will find Asheville, North Carolina. This city has been described as a gem or haven in the mountains due to it’s vibrant downtown streets decorated with art deco architecture, a young yet eclectic mix of residents and a bountiful amount of rugged land for outdoor activities.

In a perfect world what would your heart desire? 826 Asheville, “Utopia”, is stocked full of goodies from candy and cookies to punny t-shirts that are sure to entice any age demographic. The branding is whimsical, quirky and dynamic with irregular shaped boxes that act as containers for the ever-changing individual (“U”).

Mug_Mockups.jpg
BusinessCards_1-2.jpg
Letterhead_1.jpg
Letterhead_2.jpg
BusinessCards_3-4.jpg
Letterhead_3.jpg
Letterhead_4.jpg
Notebook_Mockup.jpg
Macaron_Mockup.jpg
Macaron_Tag_2.jpg
Candy_Bar_Mockup.jpg
Tshirt_Mockup1.jpg
Tshirt_Mockup3.png
Tshirt_Mockup2.jpg
Facade_Mockup.png