In the fall of 2013, designers from across the globe convened to celebrate, learn and explore the core elements of design: the head, the heart and the hand. The design conference deliverables consisted of a program, name badges and tickets to pre-registered events.
The redesign of the HHH collateral addressed the need for smaller, more digestible amounts of information pertaining to each day’s events. Instead of one large program, the material was broken down by day, creating 4 pocket-sized booklets.
With the hustle and bustle of a conference, it may be easy to misplace or lose print collateral. Brightly colored paper was used for the book covers and tickets as a quick and striking visual cue.